Case Study
Image Management for a Children's book Author
📍 Client: A 46-year-old children’s book author preparing for a series of public appearances, media interviews, and school visits. She wanted to elevate her image and presence to better connect with her young audience and their parents, while also appearing polished and credible to publishers and event organizers.
🧠 Focus Area:
- Enhancing public presence for author branding
- Aligning appearance with profession (creative + trustworthy)
- Creating a versatile wardrobe for varied public settings
- Improving on-camera and stage presence
🧩 Our Approach
- Style Discovery & Personal Brand Alignment
We began by understanding her personality, book themes, and audience. She wanted to appear warm, creative, approachable—but also refined and confident. - Color Analysis & Body Shape Assessment
Her undertone was warm-neutral and best suited earthy tones, deep corals, and teal blues. Her body shape was pear and we created balance through structured tops and elongating silhouettes. We also leveraged her height to enhance vertical lines, adding elegance and flow to her overall silhouette - Wardrobe Audit & Capsule Creation
We assessed her existing wardrobe and created a 25-look capsule using her own pieces—mixing and matching to suit different events like storytelling sessions, author panels, and casual school visits. - Shopping Guidance & Accessory Planning
We recommended key additions: a structured blazer, printed scarves, smart flats, statement earrings, and a camera-friendly day dress. Her budget was optimized by focusing on versatile, repeatable pieces. - Public Speaking & On-Stage Coaching
We worked on posture, gestures, voice modulation and comfort in front of children and media. A few dry-run sessions gave her poise and confidence.
🌟 The Transformation
- âś… Developed a signature look aligned with her author brand
- âś… Gained confidence in public speaking and photo appearances
- âś… Had a go-to wardrobe capsule for media, bookstores, and classrooms
- ✅ Reported feeling “in control” and “joyful” about how she showed up
âś… Key Takeaways
- Image is not vanity—it’s visibility with authenticity
- Strategic styling brings ease, confidence, and relatability
- Even a creative profession benefits from a defined presence
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